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CULT-CLASSIC is my angel fund & gen-z syndicate.

Conceived in October of 2021, the name "CULT-CLASSIC" was inspired by my love for cult-classic films and the unique relationship that these films have with their fan base. We successfully made our first investment into Nguyen Coffee Supply and have since made over a dozen more investments (both direct & through our own SPV) into consumer brands that I believe have cult-classic potential.

Select investments include:

You can learn more here:

CULT-CLASSIC is an angel fund & syndicate by Johnnie Yu. We’re GenZ investors backing consumer brands that have cult-classic, era-defining potential.