Hello!

I’m Johnnie Yu, a twenty-something year old consumer investor, brand nerd, and futurist currently living and working in New York City.

My (investing related) interests are in early-stage consumer brands that operate at a cultural tipping point and serve underrepresented demographics.

Outside of investing, you can find my alter ego photographing and creating with emerging artists and fashion labels. I also mentor consumer brands on creative production and content strategy through Techstars and XRC Labs.

Currently working on…

- Cult/of - Newsletter about consumer brands, art, and pop-culture. - Cult-Classic - Angel investing fund and (sometimes) syndicate.

Latest posts…

• [ 2022-11-03 ] The Skeptical Consumer
• [ 2022-07-22 ] The Cult of Self-Awareness
• [ 2022-07-06 ] The Cult of Internet Culture

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