I’m Johnnie Yu, a twenty-something year old consumer investor, brand nerd, and futurist currently living and working in New York City.
My (investing related) interests are in early-stage consumer brands that operate at a cultural tipping point and serve underrepresented demographics.
Outside of investing, you can find my alter ego photographing and creating with emerging artists and fashion labels. I also mentor consumer brands on creative production and content strategy through Techstars and XRC Labs.
Currently working on…
- [ 2022-11-03 ] The Skeptical Consumer
- [ 2022-07-22 ] The Cult of Self-Awareness
- [ 2022-07-06 ] The Cult of Internet Culture