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I’m Johnnie Yu, a twenty-something year old consumer investor, brand nerd, and futurist currently living and working in New York City.

My (investing-related) interests are in early-stage consumer brands that redefine category boundaries and rewrite conventional playbooks, especially brands that create products and services for previously underrepresented demographics.

Outside of investing, you can find my alter ego photographing and creating with emerging artists and fashion labels. I also mentor consumer brands on creative production and content strategy through Techstars and XRC Labs.

I will be graduating Summer 2023 with a degree in Cinema Studies at NYU, where I served as the President of Chinese Student Society, worked closely with the Berkley Center for Entrepreneurship, and conducted research on sci-fi, post-human, and remix theory.

Johnnie Yu